Copywriting

The Chocolate Factory opened in the summer of 1972 as an ice cream parlor in historic Cedarburg, Wisconsin. Today The Chocolate Factory is as famous for their delicious subs as they are for their sundaes, and have grown to eight great locations. The branding strategy was to portray the fun ice cream parlor look with [...]

The Anderson Group needed a concise sales piece to give prospective customers an overview of their sealing products and services. This brochure features original photography of the sealing products and the factory along with a photo composition of seals playing with the rubber o-rings that the Anderson Seal division provides for their customers. The brochure [...]

Marking Services, Inc. provides a full complement of mechanical identification and industrial labeling products for a wide range of industries around the globe. We worked closely with MSI's internal Marketing Manager to develop a branding initiative that includes a series of sell sheets for each of their product lines. These are available in print for [...]

Paper Machinery Corporation is the world’s leading source of high performance forming machines for paper cups, paperboard canisters and custom paperboard packages. As Paper Machinery Corporation approached their 60th year in business we created a 2 piece set of oversize brochures to commemorate the anniversary. The first of the set, this corporate brochure, was designed [...]

The Milwaukee RV show is Wisconsin's largest exhibit of RV's in Wisconsin. The annual show features over 100 exhibitors and takes place in just 4 days. The branding for the show focuses on the fact that this is the Wisconsin's Largest RV Show. This is an important distinction as other RV shows have popped up [...]

Harvey’s Central Grille is a local restaurant in Mequon, Wisconsin. Because of their great staff and consistently delicious food they have a loyal clientele and keep the place full. They are also committed to a steady marketing plan that combines print and digital ads in local publications. We created a fresh, fun look that features [...]

Accurate Metal Products custom manufactures steel sheet and plate products for companies throughout the Midwest. We created this employment ad to run in industry specific publications. Even in a simple employment ad the addition of interesting graphics can be the difference in catching the eye of that ideal future team member.

Componex leads the converting industry in designing and manufacturing cutting edge dead shaft idlers. The branding efforts included designing the WINertia and WINtrac product logos and adapting the corporate logo to work as a family. The new logos became an integral part of the branding right down to the idler roll endcaps.