Branding

Paper Machinery Corporation is the world’s leading producer of cup and container forming machinery. We created an image for PMC that was consistent with their reputation for high quality, solid products and that reflected the elegant, contemporary headquarters. Visually we used a white on blue swoosh that gave a feeling of speed in an [...]

Marking Services, Inc. is a supplier and contractor for labeling services and identification products. They are headquartered in Milwaukee Wisconsin USA, and have facilities throughout the world. We created the logo to reflect the directional labels they produce and play on the arrow graphic in the series of marketing materials we provide. While we have [...]

The Chocolate Factory opened in the summer of 1972 as an ice cream parlor in historic Cedarburg, Wisconsin. Today The Chocolate Factory is as famous for their delicious subs as they are for their sundaes, and have grown to eight great locations. The branding strategy was to portray the fun ice cream parlor look with [...]

The Milwaukee RV show is Wisconsin's largest exhibit of RV's in Wisconsin. The annual show features over 100 exhibitors and takes place in just 4 days. The branding for the show focuses on the fact that this is the Wisconsin's Largest RV Show. This is an important distinction as other RV shows have popped up [...]

Harvey's Central Grille is a popular neighborhood restaurant with eclectic gourmet food and a a fun atmosphere. The logo is playful, showcasing the name Harvey's in script and Central Grille in a clean sans serif font that echoes the contemporary bistro atmosphere. The logo colors carry through everything from the ads and website to the [...]

Componex leads the converting industry in designing and manufacturing cutting edge dead shaft idlers. The branding efforts included designing the WINertia and WINtrac product logos and adapting the corporate logo to work as a family. The new logos became an integral part of the branding right down to the idler roll endcaps.