Project Description
Saz’s line of cheese snacks grew from a favorite item at the Wisconsin State Fair. We worked with Saz’s retail division to develop a package that would differentiate the brand and give it a burst of shelf appeal. We felt the key was in the photography. If the photos jump off the shelf we have a great start. In addition we developed a palette of bright consumer preferred colors that would stand out from the competition and give each style of cheese snack it’s own personality. And each type of snack had a bold banner with the flavor clearly indicated. No one likes unpacking the grocery bag to find a Jalepeño Mozz stick instead of a cheddar curd – or visa versa.
