Project Description

The Chocolate Factory opened in the summer of 1972 as an ice cream parlor in historic Cedarburg, Wisconsin. Today The Chocolate Factory is as famous for their delicious subs as they are for their sundaes, and have grown to eight great locations.

Advertising for Chocolate Factory highlights the mouthwatering subs and sundaes that are touted in the tagline “Sensational Subs and Sundaes”. The ad pictured here ran in a local Cedarburg publication so the copy focuses on the history of the restaurant within this historic community. The hand drawn sketches of The Chocolate Factory’s menu create the background and lend a unique element to Chocolate Factory’s branding.